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About the Startup
Gear Rules!
Plants Rule!
The Planet Rules!
Describe your products in 3 words.
PLANT-POWERED
NON-TOXIC
LUBRICANT
How did you come up with the idea for this product?
As a true outdoorsman and nature enthusiast, Checo Diaz has always loved adventuring outside. From hiking to running marathons, swimming to mountain biking, and even kite surfing – his passion for being active outside runs deep. And because of it, he’s got a TON of gear that often needs some serious TLC!
Like most people, Checo was relying on old-fashioned, toxic lubricants for his tune-ups and to keep his gear in prime condition. He realized there was a disconnect between his love for nature and how he and many other outdoor lovers were inadvertently introducing petroleum and toxic chemicals into the ecosystem through their gear.
What makes your product special?
Checo realized he could create a solution and set out to introduce a better, cleaner plant-powered way to keep his gear going longer while taking petroleum and harmful chemicals out of the equation. His family had been in the industrial lubricant business for 70 years, and he decided to make it his mission to expand his family’s legacy and create a more sustainable future.
Checo spent years working with his R&D team to develop a first-of-its-kind, groundbreaking plant-based lubricant that delivers 2x the lubricating power vs. petroleum-based products, while protecting against rust and corrosion without leaving behind toxic residue. He also teamed up with co-founder and co-president of Purely Righteous Brands (providing advisory for the greater good), Andrew Aussie to launch Gear Hugger – a plant-powered petroleum-, fossil fuel-, and PTFE-free multipurpose lubricant that is non-toxic and safe to use around kids and pets, while helping to protect your gear and our planet.
What has been the best part of your experience?
The best thing about this experience for Checo has been meeting amazing people who truly care about the planet and are determined to make a change in the world.
Mr. Himmelblau
Reviewed in the United States on February 24, 2025
Very messy cans and sprayer..........It leaks all over your hand, was wearing gloves!......Product does work well with that exception!
Customer
Reviewed in the United States on February 21, 2025
This spray bottle works well, it is orderless and colorless. I used it on a lock outdoors and it works much better
HapTina DeLettre
Reviewed in the United States on February 2, 2025
This step is amazing ! My sliding glass door I have been dragging for two years and it’s a huge sliding glass door and I bought this product and my sliding glass door slides like brand new smooth as silk thank you so much!! I sprayed it on my garage door and my garage door is quiet now!!!!
TCharlie1
Reviewed in the United States on February 12, 2025
Have used it and can say it worked just fine.
Kari B
Reviewed in the United States on December 1, 2024
I'm a girl but wd40 was not my pick. This did the trick, an actual lubricant for my bike instead of water dispersement type.It worked instantly
Edwin Garcia
Reviewed in the United States on January 30, 2024
I've been using GreenHugger, a plant-based lubricant, and it's honestly better than any other lubricant I've tried, including the big names. What sets it apart for me is its eco-friendliness without loosing it's effectiveness.GreenHugger is impressive. It works like a charm on everything from my stiff door hinges to the chain of my bike (that's why I went for the portable version), and it doesn't leave any greasy residue behind. Plus, it's odorless, which is great for indoor use (specially in my case that I have pets). If you're looking for getting the work done and taking care of the environment, this is the best option to get.
dbaumgarten
Reviewed in the United States on January 12, 2024
Really love this product and will buy it again. Really made a difference on the garage door and some sliding doors around the house, went from super squeaky to whisper quiet. Only issue that I had was when spraying the head would constantly leak, so the can would have drips of lubricant running down it even when only making a couple sprays. It’s possible the can was damaged in transport or just a defect of this.Still love the product and would recommend
Gregory
Reviewed in the United States on January 9, 2023
Below is what I wrote a year --> HERE IS THE UPDATE-->This turned out to be a really HORRIBLE product!1) It stinks (to high heaven) like high petro! I used it lightly in a small room and for days the entire room smelled like a gas station. HORRIBLE! (At very first the smell is not bad....the next day - HORRIBLE! - I think the oil gets rancid.)2) It is a poor idea for a lubricant! It attracts dust and dirt asap and gunks up almost immediately! HORRIBLE!3) Whatever you do NOT use it on things like bicycle chains! The problem is first, it will gunk up asap, but worse of all, it will get all over other nuts and bolts and loosen them! I noticed all the wheel nipple nuts actually either totally came loose or almost totally loosened! Very dangerous. Also for example, the bolts that hold the front gear all loosened up! HORRIBLE!4) Whenever after spraying, the sides of the can get the dripped on it and when you set the can down, several drops will accumulate on the bottom surface. HORRIBLE!5) The one good thing I found it did well was there was a bolt frozen and I sprayed this on it very well and sure enough it loosened it in just several seconds and penetrated well.6) In my opinion this is just a PENETRATING OIL marketed as an overall lube.7) There are dozens of natural alternatives out there and this is a poor choice for anything other than a very good bolt loosening spray and more reasonably in an industrial / outdoor setting.WRITTEN A YEAR AGO:1) The best thing I like about it is that is has no smell besides perhaps the smell of olive/corn oil (no strong petro smell).2) I use it on my bicycle chain and must say it gets black quickly and builds up ''gunk''...but no squeaking, and in spite of the black gunk build up, the chain runs without a sound and I ride about 100 miles a month and no problem at all except indeed it gets very black and if touched your hand will get some black oil on it.3) I sprayed several truck doors that were squeaking and it worked perfectly. In short, it works excellently, no smell, and if used on bike chain, just know it will get black, but in spite of that will work perfectly.4) The flip up spray stream spray 6'' straw in very professional and useful!!5) As the top critical comment has written, I too noticed after using and then picking up the can a few days later, I was surprised to find a ring of oil at the bottom on the table! There is a flaw in design somehow because after every use, indeed oil will seep put somehow and accumulate to form a ring of oil at the base after every use!.....Well of course knowing this now, I just set it on a paper towel and do in fact see the ring of oil there from the previous usage...no harm no foul...well I think the instructions should just say that as to not disappoint from an otherwise excellent product!
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