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Rust-Oleum Magnetic latex primer is a dark gray colored base coat that allows you to create a surface that attracts magnets almost anywhere. Create a fun and unexpected way to hang notes, photos and more. Great to use on projects like organizing kitchen/cabinets, kid's playroom, hanging key holders near the door, office decorations, etc.
From the Manufacturer
Rust-Oleum Specialty Magnetic latex primer is a dark gray colored base coat that allows you to create a surface that attracts magnets almost anywhere. Can be applied to wood, metal, masonry, drywall, and plaster. Create a fun and unexpected way to hang notes, photos and more.
Leta Bassett
Reviewed in the United States on October 19, 2024
I read on the label that this item needs to be stirred very well. So I used a shaker and shaked it for 5 mins and opened it up to scrap the bottom as the label says. It is impossible to get to the bottom because of all the clumps. It’s like stirring tar. I attempted to stir it and ended up making a mess. I was unable to use this product due to the inability to stir and create a homogeneous mixture. Maybe I got a dud but it was not worth the money.
Shanna
Reviewed in the United States on February 2, 2022
You must be patient when using this product. I read lots of reviews, tips, and tutorials before attempting my project. I was pleased with the overall results and felt I was able to achieve what I wanted. I used it to create a magnetic chalkboard wall in my kids playroom.You will need to stir the paint with a paint stick for at least 10 mins before beginning. The paint starts out thick and clumpy, but if you take your time working the mixture together a little at at time, it will even out into a smooth texture. The paint is thicker than normal paint. When applying it to the wall, I used a 6in foam roller and applied a little at a time. I poured a small amount in my tray to work with. Before refilling my tray, I stirred the paint in the can each time. The in between stirring was not as difficult as the initial stirring.I bought 5 cans to use based on the product description for the amount I needed to cover my surface area. I only ended up using 2 1/2 cans. This was after applying 5 coats of paint.I also skipped sanding my wall since it did not have a thick texture.I found that my kids magnets are able to adhere to the wall well even after two coats of chalkboard paint on top. I don’t think there is a strong enough pull to hold heavy magnets or heavy artwork. However, it works just fine for their lighter magnets and drawings.The major negative is the smell! It is super strong! I opened all my upstairs windows, turned on the bathroom vents and lit candles for the days to get rid of the smell!Also the price. I bought 5 cans, so I paid a lot to do this wall. And that’s not counting the chalkboard paint and other supplies. Maybe I’m just being cheap, but I wish it hadn’t been so expensive.Overall, I am satisfied with how the project turned out! I felt the paint was easier to work with than I had anticipated. The photos show the wall after the first layer, after the third layer, and after all five layers with two layers of chalkboard paint and magnets applied holding artwork! I hope this helps!
Customer
Reviewed in Canada on July 20, 2020
We had to do three coats before the magneteism took effect, and many of the magnets still slide off. Not worth 53$.
Customer
Reviewed in India on June 20, 2020
Very good product for creating a magnetic wall. But I wish it could be a little cheaper
Antonio 652
Reviewed in Canada on December 30, 2019
The container must have been in storage for months as when it made it to me it was almost solid and it required a lot of effort to get it to any fluid condition to be able to apply it
Vn
Reviewed in India on January 3, 2017
Black paint with medium magnetic. Effect.gud product
Chris
Reviewed in the United States on June 21, 2013
I tried this product despite what I felt mostly negative reviews. The positive reviews basically have all had the same response. FOLLOW THE INSTRUCTIONS.1. On the can it states 3 thin c,,oats are better than 2 thick coats. It also states to mix for at least 10 minutes. It should be a dark gray as oppoee to the black. That tells me it is similar to an epoxy base but the "metal" must be warmed up. Lastly it states 1 can can cover 16 sq ft for three coats. a.) Now a quart of paint should cover 100 sq ft. This covers about 48 sq ft if you lay the paint on as the manufacturer states. So if you are painting 100-120 sq ft in a single can you need to put on at least three cans before it is effective.I placed 5 coats on thus far and a coverage area of 260 sq ft. Based on the logic 1 can covers 3 coats of 16 sq ft or 48 sq ft total it should take me 16.25 cans. I have current put on about 11.5 with two coats to go.Wait at least 12-18 hours before trying the magnets. Currently the magnets hold great. I am putting on two more coats based on what the manufacture states.It is not easy and not cheap. If you don't have the patience don't mess with it.#1 It takes about a hour to cover 100sq ft with a 6 inch foam roller.#2 I stirred the paint with a paint whisk and drill for those ten minutes and poured small amounts at a time into the tray. Each time I went back for more paint I stirred for 5 minutes.#3 IF it does not work you probably are not mixing it enough or don't have enough paint on. FOLLOW THE INSTRUCTIONS. Oh yeah if you are hanging up magnets on walls that are not straight it won't work. My walls are plaster and when placing letter magnets on I see curves on the plaster. MAGNETD won't stick to this but that is not then products fault, it needs to be able to have surface contact to hold.#4 It is paint. I have read the reviews it smells, it is hard to wash off. REALLY??? It is paint. If it had no smell or does not stick to your skin I would think something is wrong. Open windows and grab GOJO orange with wet hands and work the paint out. A shower afterwards will get the rest out.
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