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About Us
The birth of the Endoto brand stems from an extraordinary journey. In 2018, two friends who were passionate about outdoor adventures, David and Andrew, experienced the difficulty of finding suitable shoelaces and insoles during a hiking trip. They discovered that most shoelaces and insoles on the market were designed with a one-size-fits-all approach, rather than catering to the specific needs of different shoe brands. This led to frequent discomfort during their journey, impacting the overall experience.
Upon returning to the city, David and Andrew decided to tackle this issue and founded the Endoto brand. The name Endoto originates from the Greek words "endon" and "totòs," meaning "inside" and "complete," respectively. The brand aims to provide a comprehensive solution that enhances the comfort and enjoyment of wearing shoes from the inside out.
In its early stages, the Endoto team conducted in-depth research on the structure and functions of various shoes to better cater to consumers' needs for shoelaces and insoles. When designing shoelaces, they emphasized personalization and fashion sense while balancing practicality, providing exclusive shoelaces for different shoe brands. In terms of insoles, Endoto introduced a range of functional insoles catering to consumers' needs, such as breathable, warming, comfortable and light-weight options.
After years of effort, Endoto gradually established a strong reputation in the market. Today, Endoto's mission is to bring a more comfortable shoe-wearing experience to consumers, enabling them to enjoy life with lighter and more joyful steps. Since its inception in 2018, Endoto has consistently upheld innovation and quality, looking forward to providing high-quality products.
Sneaker Laces
- For Running Shoes
- For Walking Shoes
- For Basketball Shoes
- For Football Shoes
- For Hiking shoes
Waxed Laces
- For Golf Shoes
- For Dress Shoes
- For Boot Shoes
- For Chukka Shoes
Elastic Laces
- For Casual Shoes
- For Slip On
Insoles
- For Casual Shoes
- For Running Shoes
- For Boot Shoes
Michael Brown
Reviewed in the United States on March 4, 2025
These are great, it did cut the ends to be shorter and tuck into the pull completely. Heated the ends with a lighter and rolled it tight, around elastic band, also used a sharpie on the white elastic band to hide it completely as I didn't want the white to be seen, just personal preference. These are great quality materials. Color is true to photos.
Tanya
Reviewed in Canada on March 3, 2025
Exactly as expected
Darren Solie
Reviewed in Canada on February 4, 2025
They fit perfect
Renee Hollaway
Reviewed in the United States on February 13, 2025
The original laces were too short and made the shoes too tight so I bought these. I didn't get the best color match, but the laces were a bit longer and worked great. You can choose from different lengths to get the one that works best.
Cokegirl
Reviewed in the United States on February 12, 2025
These will work. However they are a little on the small side
Cocco
Reviewed in the United States on February 11, 2025
Bought my son the camo Hey Dude’s well unfortunately dog ate the shoe lace out of one. Ordered these and they are perfect!! Easy to put in and way worth the money. Matched perfectly!!!
Customer
Reviewed in the United States on January 30, 2025
My dog ate the ends off my new Hey Dude shoes and I was worried about getting a replacement shoestring that looked like the OEM strings. Happy to report that the 18" length was a perfect replacement for my Men's 11 Wally shoes.
Customer
Reviewed in the United States on January 10, 2025
Replace Hey Dude strings in my husband’s shoes that our dog chewed. These worked great!
daniela
Reviewed in Italy on September 21, 2024
Molto utili
Aerton
Reviewed in France on August 4, 2024
En remplacement
Margit Ali
Reviewed in Germany on July 10, 2024
👍👍👍👍
Sean Cook
Reviewed in the United States on December 10, 2024
My dog chews my laces often. These offer a good reasonably priced replacement. I have purchased several pair.
Thomas
Reviewed in the United States on October 11, 2024
I bought these to replace laces that my dog got ahold of. I bought them a little long because they can be cut to length to fit. They worked perfectly and would buy again
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