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About Us
The birth of the Endoto brand stems from an extraordinary journey. In 2018, two friends who were passionate about outdoor adventures, David and Andrew, experienced the difficulty of finding suitable shoelaces and insoles during a hiking trip. They discovered that most shoelaces and insoles on the market were designed with a one-size-fits-all approach, rather than catering to the specific needs of different shoe brands. This led to frequent discomfort during their journey, impacting the overall experience.
Upon returning to the city, David and Andrew decided to tackle this issue and founded the Endoto brand. The name Endoto originates from the Greek words "endon" and "totòs," meaning "inside" and "complete," respectively. The brand aims to provide a comprehensive solution that enhances the comfort and enjoyment of wearing shoes from the inside out.
In its early stages, the Endoto team conducted in-depth research on the structure and functions of various shoes to better cater to consumers' needs for shoelaces and insoles. When designing shoelaces, they emphasized personalization and fashion sense while balancing practicality, providing exclusive shoelaces for different shoe brands. In terms of insoles, Endoto introduced a range of functional insoles catering to consumers' needs, such as breathable, warming, comfortable and light-weight options.
After years of effort, Endoto gradually established a strong reputation in the market. Today, Endoto's mission is to bring a more comfortable shoe-wearing experience to consumers, enabling them to enjoy life with lighter and more joyful steps. Since its inception in 2018, Endoto has consistently upheld innovation and quality, looking forward to providing high-quality products.
Sneaker Laces
- For Running Shoes
- For Walking Shoes
- For Basketball Shoes
- For Football Shoes
- For Hiking shoes
Waxed Laces
- For Golf Shoes
- For Dress Shoes
- For Boot Shoes
- For Chukka Shoes
Elastic Laces
- For Casual Shoes
- For Slip On
Insoles
- For Casual Shoes
- For Running Shoes
- For Boot Shoes
María
Reviewed in Spain on February 9, 2025
Fáciles de colocar. En las zapatillas quedan muy bien. Habrá que ver la durabilidad que tienen con el uso.
CB
Reviewed in the United Kingdom on February 23, 2025
Simple and cheap fix for an expensive pair of footwear. Madness that ON don’t sell replacement speed laces but these are indistinguishable from the laces that came with the shoes. Saved me buying a new pair.
Shelby
Reviewed in the United States on February 20, 2025
These are so great, make it so easy to slide my shoes on. They are very stretchy and keep my shoes tigh enough! The length was perfect for my shoe size as well!
KentuckyMama
Reviewed in the United States on February 10, 2025
I was really irritated with ON customer service because I couldn’t buy replacement laces for my shoes. I found these and the color looked to match. When I got them they were a perfect match. They were slightly difficult to get in the eyelets because of the shape on my shoes. I did have to cut them down shorter but I burned them so they won’t unravel.
Steven Yates
Reviewed in the United States on January 8, 2025
I bought a pair of On shoes that happened to only come with regular old boring laces that you have to tie. Anyone that is familiar with On shoes understands the elastic strings are a game changer. Seeing that you can’t buy them I had to find something similar. These are it! Perfect. Easy to use. May buy a pair for some Nike running shoes.
N L
Reviewed in Germany on January 31, 2025
Ich bin absolut zufrieden mit den Schnürsenkeln, sie passen und halten perfekt wie die originalen - absolute Kaufempfehlung.
Cody B.
Reviewed in the United States on January 3, 2025
I love the Elastic Shoelaces on my Cloud 5s so I wanted to try them on my X3s. They worked great with my Cloud X3 and make them look so much cleaner.
Roberto Filiput
Reviewed in Italy on January 23, 2025
Perfetti!
dcn
Reviewed in the United States on January 15, 2025
They work perfectly with my boyfriend’s X3s. He has skinny feet so did the 22” laces for his 11.5 shoes and his feet don’t slide around!
Nate
Reviewed in the United States on January 13, 2025
Really nice elastic laces that feel durable and I assume will last quite a long time. Really happy with purchase and will be buying more for my other shoes.
Emily Louden
Reviewed in Canada on January 1, 2025
They worked as a perfect replacement after my dog ate the shoelaces. Same color shade, elasticity, and width. You cant tell the difference from the ON cloud original ones.
S. Smith
Reviewed in the United States on June 16, 2024
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Dave C.
Reviewed in the United States on May 12, 2024
The fit with 18" laces is snug, but not overly tight. I have the standard four-hole OC shoes and was looking to just slip my feet in and out. The 18" laces are too snug for that, I need to pull them on with my hands. My feet are normal width. The 20" laces would have been a better choice.
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