Shopping Cart

Your cart is empty.

Your cart is empty.

Chris Christensen White on White Whitening Treatment Dog Shampoo, Groom Like a Professional, Brightens White, Safely Removes Yellow & Other Stains, All Coat Types, Made in USA, 16 oz.

Free shipping on orders over $29.99

$22.99

$ 10 .99 $10.99

In Stock

1.Size:16oz


About this item

  • DOG WHITENING SHAMPOO – Chris Christensen White on White Dog Shampoo gets the yellow out! This product is an optic intensifying treatment within a shampoo, removing all yellow stains, and will also enhance darker colors, leaving a luscious sheen. It brightens and whitens the coat while maintaining the coat’s texture. The result is a stain-free, brilliant, dazzling coat that’s soft to the touch. Available in two sizes; 16 fl. oz for at-home use and a gallon for professional use.
  • PERFECT FOR PUPPIES – use from 8-weeks upwards. Chris Christensen’s Whitening Shampoo for dogs is ideal for removing urine stains from potty training, marks from doggy daycare, and dirt from the dog park. Using White on White neutralizes unwanted stains that cleansing does not remove such as grass, saliva, clay, food, and blood.
  • SAFE TO USE – White on White Shampoo does not contain bleaching agents, harsh chemicals, or softening agents to irritate you or your pup’s skin, and while a purple shampoo in color it will not stain hands, towels, or tubs. For best results, follow with Chris Christensen After U Bathe to rinse out any shampoo residue, condition the coat, and add moisture. White on White Shampoo lasts up to 4 weeks and will not rub off on hands, clothing, or furniture. A strand test is recommended on porous coats.
  • ENHANCE COLORED COATS – not just for white dogs! Chris Christensen White on White Shampoo can be used on mixed coat colors. Blacks, browns, and reds will be enhanced, adding vibrancy and sheen. Perfect for Border Collies, Rough Collies, Beagles, Cavalier King Charles Spaniels, and more, along with any white-only breeds such as Maltese, Bichon Frise, Samoyeds etc.
  • BEST IN SHOW RESULTS – made in the USA. White on White is the first ‘true’ coloring correcting shampoo created initially for show dogs by Chris Christensen in 1996. Regarded highly in and out of the show ring, Chris Christensen dog grooming products have a reputation for performance and perfection. Trusted by professional groomers, show exhibitors, and caring dog owners.



4.5 out of 5 stars Date First Available October 31, 2004 Item Package Dimensions L x W x H 10.12 x 3.19 x 2.72 inches Item Dimensions LxWxH 8 x 2.5 x 2.5 inches Item Weight 1 Pounds Brand Name Chris Christensen Target Audience Keyword dogs Directions Shampoo with your favorite Chris Christensen shampoo. Apply White on White directly to the coat. DO NOT DILUTE. Work into a lather, massaging product into the coat. Allow to remain in the coat for 2-10 minutes depending on the porosity and texture of the coat. Rinse thoroughly with warm water. FIRST TIME USERS: A spot test is recommended in an inconspicuous area of the coat before applying all over Model Name White on White Color White Size 16oz Age Range Description All Ages Breed Recommendation All Breeds Included Components 16oz white on white shampoo Specific Uses for Product Coat

Product Description

Chris Christensen White on White Shampoo. Whitening Dog Shampoo. Brightens coats. Safe Pet Shampoo

Chris Christensen White on White Shampoo has been engineered by professional color experts. White on White is an optic-intensifying treatment within a shampoo - it raises the cuticle layer to deposit violet pigments into the cortex to restore, and correct color, neutralizing yellow tones.

For best results follow our step-by-step guide

Step 1. Start with a strand test to see how long to leave the shampoo on

1. Start with a strand test

First-time user? Carry out a strand test in an inconspicuous area to see how long to leave White on White Shampoo in the coat for the desired result.

Step 2. Wash the coat to ensure it is clean before applying the color treatment

2. Wash the coat

Wash the coat to ensure it is clean from dirt and residue before applying the color treatment. We recommend Chris Christensen Clean Start Shampoo.

Step 3. Apply the color treatment undiluted. Leave for 2 to 10 minutes

3. Apply White on White

Apply undiluted directly to the coat. Work into a lather and allow to remain for 2-10 minutes depending on the porosity and texture of the coat.

Step 4. Rinse thoroughly with warm water and follow with After U Bathe Conditioner

4. Rinse thoroughly

Rinse thoroughly with warm water and follow with After U Bathe Conditioner, a final rinse solution to add moisture to the coat and seal the cuticle.

Learn about White on White Shampoo

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.

Learn about White on White Shampoo from Chris Christensen ambassador Allison Alexander. Allison shows you how to use White on White and discusses why this product is the best choice for enhancing coat color. Allison is a grooming expert and educator who has won over 750 All-Breed Best in Shows.

  • White On White is semi-permanent color and lasts up to 4 weeks. For best results follow with After U Bathe Rinse to seal the hair cuticle.

  • If you bathe weekly/every other week, apply every 3 baths. If you bathe monthly or longer, apply every other bath. If you use the products too often it will cause the pigment to build-up in the cuticle and over-correct.

  • Yes, you can use this product on cats from 8-weeks and older.

  • Yes. It can be used on bi-color, tri-color, merle, piebald, spotted coats, and more. Any coat that has white in it will benefit from White on White Shampoo. Other coat colors will also be enhanced, given them a luscious, rich sheen.

  • No. It is ready to use straight from the bottle.


P_D
Reviewed in the United States on March 2, 2025
Owning a dog with white around her face that always stains, this is a MUST for all dogs with white in their coloring. I use it specifically on the white. Let it soak in while I wash the remainder of the dogs coat then rinse. It doesn’t have a great scent but it gets stains out.
Raul
Reviewed in the United States on February 9, 2025
Like this shampoo, leaves the coat of my Maltipoo white and very soft
Sean Bozarth
Reviewed in the United States on February 14, 2025
The Chris Christensen White on White Shampoo works wonders! It really brings out the brightness in my dog’s white coat without drying out her skin. I love that it’s professional-grade but easy to use at home. Definitely a must-have for grooming!
CamJo
Reviewed in the United States on January 30, 2025
Bernedoodle who loves living the crazy life on the dirty side. Rolls on her back in the snow, or dirt, or grass, or puddle, …and cream dining room area rug 😳😩. Flip side is she is cool with bath time and this dog shampoo brings out her best coat. Clean super whites and gorgeous deep black without drying out skin. Lather is nice. Doesnt leave heavy smell. Sooo soft and fluffy! Works quickly which is great since she’s only cool with bath time for like ten minutes then its back to play it cool around the cat or time for a nap. Life of a cool goofball is hard work. But the shampoo makes her look like a star EVERY TIME. Not a professional groomer. Watched like two grooming video’s on YouTube and bought this shampoo and dog clippers. The end results saves me about $130 a month doing it myself compared to paying for Petsmart groomers.(Have been using for a year before review to see if any good. Its awesome. Not paid or asked for review just passing on for honest take on a product)
julie haller
Reviewed in the United States on July 16, 2024
I liked this shampoo but it didn't love it. It doesn't have much of a scent, but if your dog is sensitive to perfumes, that might be a good thing. It also seemed to leave a grayish tint on part of my dog's white fur. The Whitening shampoo I usually use, I think it's called Lilian Ruff, works better and leaves my dogs fur much whiter and fluffier. It's still a good shampoo; I'd probably give it a 7 or 8 out of 10. Basically, it worked good enough for me to use the rest of the bottle but not good enough for me to reorder it. Hope this helps.
Frogs & Flowers
Reviewed in the United States on June 10, 2024
Our Morkie has beautiful white throughout his coat but I could never get it looking white enough. I saw this White on White watching groomers on TV and decided to give it a go.I was doubtful whether it would work because I'm not a professional....I know, weird reasoning, but that's what I told myself.One wash later and his coat looks BEAUTIFUL. Easy to apply and lathers very nicely to coat and saturate the hair/ fur easily. Rinsed out easily too. I was concerned it might stain my hands too- nope. There is zero scent to this shampoo.It even brightened his Strawberry red colored coat. I truly have not seen that red color on his coat since he was a puppy.This shampoo not only brightens hair/ fur but it also makes it REALLY silky and soft.I am blown away by Chris C's products. Well worth the extra cost.
Tina Mueller
Reviewed in the United States on December 27, 2024
Chris Christensen White on White shampoo is an absolute game-changer for maintaining a bright, clean, and vibrant coat for my dog.Designed specifically for white or light-colored dogs, this shampoo works wonders at removing stains, yellowing, and dullness, leaving my pup's fur looking show-ring ready every time.The results are noticeable after just one wash. My dog's coat looks not only brighter but also incredibly soft and shiny. The formula is gentle yet effective, and it doesn't strip the coat of its natural oils, which is important for maintaining healthy skin.One of the best things about this shampoo is that it's free of harsh bleaching agents. It achieves whitening naturally, so I don't have to worry about damaging my dog's fur. It also has a pleasant, mild scent that isn't overwhelming.A little goes a long way. However, it's important to follow the directions and let it sit on the coat for a few minutes to get the Best results.
Eileen Gerk
Reviewed in Canada on October 19, 2024
I love this shampoo and it makes my puppy really white and soft .
Ellie
Reviewed in Canada on January 21, 2024
I bought this for my puppy since his ears are a bit blonde and his body becomes a bit off white. The shampoo toned well— it’s quite pigmented for a dog shampoo.The shampoo toned a bit and didn’t make him super stiff which I appreciated.Keep in mind for people buying just in case— it’s not for stains, it’s for toning their natural colour.
Esther Baeza
Reviewed in Mexico on October 7, 2022
Buen producto y calidad. Ayuda a resaltar los blancos
Customer
Reviewed in the United States on April 2, 2022
I bought this specifically for my dog’s beard. She’s a dark brown and white schnauzer. And her beard was starting to get that orange tint they tend to get. So I was looking for something that would whiten her beard back to how it was before. The first time it didn’t do much of a difference. But now, I wash her beard first with this shampoo, leave it on while I wash the rest of her body with her normal shampoo I’ve always used. And after a few washes I finally noticed how white it’s gotten. This shampoo doesn’t have much of a scent. So after I finish washing her beard off I follow up with her regular shampoo/conditioner because I like the scent on that one. I would recommend this if you have a white dog. As you continue to use it, you’ll notice it working better and better.
Nandita
Reviewed in India on July 3, 2019
We tried many products but this shampoo is perfect for his hair and it is odourless !! Though expensive but worth the money !!
Zai
Reviewed in India on November 15, 2017
It's is expensive but it also dose all the things that it claims. Really happy I gave it a try.
Recommended Products

$14.99

$ 6 .99 $6.99

4.4
Select Option