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Lures for all regions, seasons and fishing gear
With every new fishing technique and every new lure innovation, one thing remains the same – Strike King’s uncompromising commitment to offering you the very best. Whether you’re fishing for fun or competing in tournaments against the best in the world, Strike King will lead the way. Our lures are designed and tested by Strike King Pros to deliver time and time again.
Specialty Brands
KVD
Strike King pro Kevin VanDam has been designing baits for years. He has used his experience as a professional fisherman to develop dependable gear for anglers of all levels.
Rage Tail
There’s nothing like a Rage Tail soft plastic lure. Everything from the action to the colors has been designed to catch the attention of any fish. There’s a soft Rage Tail bait that will get the job done for you.
Mr. Crappie
Wally Marshall started fishing crappie tournaments in 1987 and he has over 26 tournament wins, and continues bringing numerous innovations to the fishing industry with cutting-edge ideas.
Sharing the knowledge
King of Bass TV
Pro Team Journal
Next Level
Committed to the future of fishing
Driving forward the future of fishing from early to advanced anglers. Our Student Angler and High School Grant programs support school fishing clubs by supplying gear and programs. We sponsor our Pro Staff anglers who compete in tournaments across the country and we want to see them thrive.
V
Reviewed in the United States on February 16, 2025
These plastics are the most durable I have ever used!!!You can easily catch a few on one bait ,even when some are northern pike!!I’m Hooked on them!!
QI Guys
Reviewed in the United States on February 12, 2025
Imagine Mark SpitzBut really, really angry.And green. And rubber.
Logan Bentley
Reviewed in the United States on January 29, 2025
Great paddle tails, they hold up well, and make great trailers
NC man
Reviewed in the United States on January 20, 2025
Add this to the Berkeley swim jig and you’ll catch fish
Kevin Barlow
Reviewed in the United States on September 20, 2024
We caught a ton of bass on these.
Anon cust
Reviewed in the United States on August 22, 2024
Like
Keith C
Reviewed in the United States on June 30, 2024
Plastics work great. Swim like a real fish
Eric Wentz
Reviewed in the United States on August 27, 2023
I am very happy with the Strike King Rage Swimmer. I have multiple colors and sizes. This one is a great imitation of the local forage. I pair it with 1/8 oz jig heads or 1/16 oz jig heads. The swimming action is incredible. They last longer than some of the more expensive brands. If I were to give it any sort of criticism it would be the packaging. I would rather have a bag of soft plastics instead of clamshell but that would be the biggest criticism. I just save bags and take them out of the clamshell and put into the bags, problem solved.
Juan Manuel Rodríguez Nieves
Reviewed in Mexico on February 27, 2022
Muy buen señuelo . Lo malo fue que la paquetería de México tardo muchos dias en entregar .
Customer
Reviewed in Canada on May 27, 2020
As advertised
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