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We set out to create a high performance, low environmental impact diaper that doesn’t compromise on skin safety, comfort or value for money. Approved by dermatologists to be gentle on sensitive, newborn skin, our diapers feature an umbilical cut-out to protect the delicate belly area and a handy color changing wetness indicator. Organic cotton enhanced, with plant-based materials against babies’ skin, they’re luxuriously soft and verified by Allergy UK as skin-safe as well as being sustainably made.
Meet the Pura family Pura didn’t start in a boardroom. It was born in the British home of Guy and Abi Fennell. Created by parents, for parents, Pura was founded to make clean, safe and planet-friendly products affordable for all. Pura is a Carbon Neutral business and a certified B-Corp.
Mauricio
Reviewed in the United States on February 18, 2025
As a first-time mom, I want my daughter to be protected from toxic ingredients that are harmful to her body. After searching for non-toxic and clean brand diapers made from natural materials, I decided to give Pura a chance and I don't regret it: they are super soft, the are true to size, they don't leak and, best of all, they don't cause any irritation to my daughter’s skin for a good price!!… The only thing I’d change is that the other sizes had a wetness indicator like size 1 has.
Julie
Reviewed in the United States on February 1, 2025
I love these diapers. Pros: They’re free of all chemicals, bleaches, dyes. They’ve held up well and my baby seems to be comfortable them. They’re thick, fit well and work great for us. Cons: They don’t have any stretchiness in the back to keep the back of the diaper tight against the skin, so we’ve had a few blowouts. Other then that they’re great.
Hayley
Reviewed in the United States on January 3, 2025
These diapers are the best I've used. They're super soft and gentle on skin. They do run a little big and I'm having trouble getting size 1 diapers. We have had a few blowouts but I think that's because the diapers are too big on my baby, no fault of the diapers, just having to use size 2 right now. Love the brand and company, they've been helpful in resolving issues with ordering through amazon. I've used kudos, healthy baby and coterie diapers and these pura ones are my favorite. Kudos was scratchy and ran very big. Healthy baby was okay but not as soft as pura and coterie were great, they're just expensive and hard to order. These diapers are a good price point for what they are and I'm glad they're TCF and mostly natural. Great choice for baby!
Alycia Carpenter
Reviewed in the United States on January 29, 2025
The best eco-friendly diapers that I found. They are very stretchy and non-irritating to the skin. This product shouldn’t have any better reviews because the design makes it last and the only reason that people would be complaining about it is because they’re leaving the diaper on way too long, which is really bad for your child. Having a cotton diaper protects child skin, and gives them comfort.
Elizabeth
Reviewed in the United States on January 27, 2025
These are my absolute favorite diapers. They fit perfectly, smooth and not bulky. They are very effective and non toxic. I’ve never had a problem with them as far as rashes or any discolor on skin. Great on price especially compared to the clean brands.
Natalie
Reviewed in the United States on January 26, 2025
I did a lot of research on diapers before I had my second baby. Pura diapers are the only ones that got my attention the most. I love that they are from Europe, TCF, made with organic cotton, super soft and absorbent. My baby had no diaper rash so far using these diapers. Newborn size has umbilical cord cut out that is super comfy for their little bellies. Definitely recommend
SoccerMom3
Reviewed in the United States on July 26, 2024
Back story, my son is 19months old and since the beginning we've had issues finding diapers for his ridiculously sensitive bottom. I've looked at these for a while now and I've read I feel like 100s of reviews, but this last awful diaper rash was the last straw. I've bought these about 3 times now and here's my take awayPros:1. Non toxic chemicals, pretty much nothing to irritate the baby's skin2. No fragrance3. Super soft4. Not bulky5. No rashes for my boy with these!Cons:1. Very narrow, not a complete deal breaker, but if you have a chunkier baby, it's noticeable2. No stretch to the side adhesive straps. There's like 1% elastic to it, so on top of being narrow, you can't tighten the sides like in Huggies or Pampers or any other brand really3. They don't hold a lot of wetness like it claims. I'm one to change quick because of how sensitive he is, but more than 2hrs and the crotch starts to rip open leaving the gel or cotton clumps on the baby (hard to clean off too unless you do a quick shower)4. Just like the previous statement, it's the same for poop if it's not solid. Too much messy poop and it's everywhere.All in all, it's like a love/hate relationship with these. My son is 19months old, about 36in tall and 30lbs, so hes almost the size of a 3yr old. I had to use a size 7 in these, and I feel like they fit him like the size 5 or 6 Huggies. We did well with Huggies Special Delivery, but they stopped making them. These are by FAR the best for his skin that we've come across, but the quality could be a little better.
customer
Reviewed in Canada on July 25, 2024
Softest diapers, clean ingredients and holds a full sleeps worth of waste. I can't do 80c/diaper when changing 10 times a day tho. I wish I could, but that's $8/day!! That's thousands in diapers over the course of diapering stage. I always wonder why cloth diapering ads inflate the cost of disposables so high.. I suppose this is where they were getting their numbers. Kirkland diapers are 18c/diaper. I want a cleaner brand and will pay more for the luxury, but an extra 60c per diaper is too much sadly. If you can afford it- get these, they are really fantastic.
Miranda
Reviewed in the United States on December 13, 2024
In the 11 years of trying natural brands for my two girls with sensitive skin/tactile sensitivities, I have tried many different brands of diapers, with people claiming there are top notch, all natural/eco friendly “quality” diapers. THESE ARE THE BEST. They are silky soft, durable, and one diaper lasts all night. No blow outs during the day, the back of the diaper is long enough so no back blow outs either!! Ny only complaint is that I wish I found them sooner. The wipes are just as great as the diapers and they don’t break the bank! They are affordable. I’m honestly shocked they aren’t selling them at a higher price. I never write reviews but I had to with these. If you are a Mama looking for the best diapers for your babe, look no further. Buy these, you won’t regret it. I promise!!!
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