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Your cart is empty.Calling all mamas-to-be! Let’s talk pregnancy skin: there are some days when your belly's stretching, your skin's feeling tight, and those pesky dry, itchy patches just won't quit. Enter Lansinoh’s NEW maximum strength Itch Relief Serum designed for pregnancy. With its instant cooling sensation, this skin care superhero is a refreshing splash of relief for your dry, irritated skin. Crafted with menthol and soothing organic ingredients like aloe, jojoba oil, and apricot oil , our serum is here to provide itchy skin relief while gently moisturizing and softening your skin. We get it—pregnant skin can be sensitive, which is why our cooling lotion is hypoallergenic and dermatologically tested. Plus, it absorbs quicker than you can say "baby on board," leaving no greasy residue behind. Whether you're flaunting that beautiful bump or just need a little pick-me-up, Lansinoh’s Itch Relief Serum has your back — because every mama deserves to feel cool, calm, and collected! For nearly 40 years, new mothers have trusted Lansinoh to support and care for them while they enter the messy magic of motherhood. Born from one mother’s realization that birthing people often go without the support they need and deserve, Lansinoh proudly stands with mothers all over the world. Our journey started with award winning, doctor recommended HPA Lanolin Nipple Cream: today, we offer a comprehensive collection of solutions to help new parents navigate pregnancy, birth, breastfeeding, and pumping. Our product range includes organic nipple balm, disposable nursing pads, washable nursing pads, breastmilk storage bags, manual breast pumps and double electric breast pumps, postpartum essentials, baby bottles, and more. Lansinoh products are available in more than 70 countries and the company is committed to being climate neutral by 2030.
Marissa
Reviewed in the United States on February 14, 2025
Love the cooling effect of this lotion. This lotion has menthol in it so it creates a nice cooling effect, perfect during pregnancy!
Janine V
Reviewed in the United States on January 9, 2025
I liked the slight scent and the cooling sensation along with the immidiate itch relief for a stretching belly, i would recommend!
Jillian
Reviewed in the United States on December 7, 2024
I was pretty pleased with my Lansinoh Itch Relief Serum. Firstly, the tube is quite large and a little goes A LONG way. I can use about a pea size to cover my whole belly. Texturally, the serum is very nice. It glides over skin very smoothly and does not leave a cakey or oily residue. It is very fast absorbing. It certainly gives a cooling, kinda tingly, then anti-itch effect. Because of the menthol it reminds me strongly of Icey Hot. The only negative I would have is how strong smelling it is due to the menthol. When I was still having some bouts of nausea, it hit me like a ton of bricks at first but it quickly dissipated. The serum does what it aims to do, so I only saw it as a minor inconvenience. Now that I am farther along it isn't an issue. Overall, the serum is a great bang for your buck and definitely eases the itch! Would definitely recommend.
Stephanie
Reviewed in the United States on December 6, 2024
Since this is my first pregnancy, I've been asking so many questions about what is safe to use. Pregnancy has also come with so many new sensations including itches and I don't feel comfortable using regular pharmaceutical products. Lansinoh is coming in clutch with this, almost instantly soothing my new itches with a product I am comfortable putting on my body! The cooling effect of the menthol soothes where I've scratched, and after applying I was able to sleep soundly and woke up without more itching! I would definitely recommend this to anyone expecting and finding themselves itchy!
Melissa
Reviewed in the United States on December 29, 2024
I loved the using the Lansinoh bottles, milk storage bags, and nipple cream with my first two children and I always feel like I'm getting a pretty solid item when I see their purple branded products. This serum was no different.With my first two kids, I had horribly itchy stomach skin and fully expected to experience that again, but I'm a little past the halfway point of my current pregnancy and have experienced zero belly itches. I have, however, experienced unbearably itchy skin just about everywhere around my belly - thighs, flanks, breasts. It was driving me crazy. I figured I would try this serum for those irritations just to see if it would work.I have been pleasantly surprised. The serum is very light and not at all greasy. It easily rubs into the skin. I don't find the smell of menthol to be very overpowering (not even close to something you would get with a vapor rub - it's so mild that I really didn't even notice it) and I enjoyed the cooling effect it had on my skin (not a burn or a tingle, just a simple feeling of light coolness).It has significantly reduced/eliminated the annoying itches I had and I'm eager to see how it will work when I finally experience belly itching (if I experience it this time around).
Emily
Reviewed in the United States on December 28, 2024
This worked great. It is a much bigger bottle than I expected and arrived quickly. It does not have an overpowering smell and it absorbs quickly. It doesn’t leave my skin feeling oily or sticky which is important to me. I have sensitive skin and had no issues using this. I have loved lansinoh products for both of my pregnancies and during postpartum.
Freda Williams
Reviewed in the United States on December 22, 2024
This product came fast, actually arrived a day earlier than expected. I have been having a rash under my breast and have tried hydrocortisone cream with not much relief so I was open to trying Lansinoh itch relief serum because of the organic ingredients and I love Lansinoh products used them throughout my first pregnancy. The first apply I felt a warming, calming sensation and immediately no more itching. The best part is the cream lasted all day and night without any itching, I didn’t have to reapply. I applied a small amount over the rash after my shower. I highly recommend any mom or anyone interested in a product that works and is not harmful for you to try it!I received this product free from the Lansinoh team to try, thank you!
GaffneyJL
Reviewed in the United States on December 20, 2024
I liked how this cream felt putting it on. It had a slight cooling sensation which made me like this cream more. It also did work on relieving the itchy feeling from my growing belly.
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