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The Genuine Brannock foot-measuring/ shoe-fitting device, Made in the USA
Introducing the US Junior (children’s) Brannock Device. The US Junior measures from infant size (US) 0 to childs (US) size 5. It will measure most children up to the age of 10.
Genuine Brannock brand Junior foot-measuring/ shoe-fitting Brannock Device (children's), Made in USA. Reject if device you receive is not Genuine Brannock brand. Very solid, high-quality, durable. Made of metal.
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You know the Brannock professional foot-measuring device from shoe stores in the US. They are the worldwide gold standard for shoe-fitting. Now you can get them yourself for buying shoes online.
Each Brannock device comes with full instructions. It's easy to measure feet yourself!
Why Heel-to-Ball Is Essential
This illustration shows two feet which are the same length, but each require different size shoes. There are different fittings for short-toed feet and long-toed feet. Proper shoe-fitting incorporates not only overall length (heel-to-toe measurement) but also arch length (heel-to-ball measurement). Shoes are designed to flex at the ball of the foot. Correct fitting properly positions the ball joint in the shoe and provides room for the toes so they are not confined.
Full instructions cover simple steps to finding the correct measurement.
A great baby or 1st birthday gift idea for grandparents! Will be appreciated and used for years.
Parents can save time and effort by measuring children at home. No more dragging all the kids to the mall. The indestructible Brannock device will last their whole childhood and beyond.
There are 15 versions of the Brannock device - we have them all:
US - several Junior and Adult models
Euro/UK/Centimeter - Junior and Adult models
Specialty - for skates, hiking boots, and large sizes
We have been in business for many years and have 5-star reviews.
Invest in a Brannock device for fast and easy foot measuring at home or for your organization. Save time, money and effort in getting everyone measured.
We welcome your questions,
(via messaging or online)
Brannock Devices
Brannock - A Unique Device
The Brannock Device is the standard foot measuring tool for the world's footwear industry. But few people are able to call the device by name, much less identify its inventor, Charles Brannock.
Brannock was born into the shoe business. His father, Otis Brannock, joined with Ernest Parks in 1906 to found the downtown Park-Brannock Shoe Co. in Syracuse, New York. As a Syracuse University student, young Brannock wanted to find the best way to measure the foot. He played around with the idea for a couple of years and finally built a prototype using an Erector set. In 1926 and 1927, Brannock patented the device and created a company to build it.
Before the Brannock Device, the available option was a primitive block of measured wood. The Brannock Device dramatically improved the accuracy of a foot measurement, to 95-96 percent right. The size system is linear. For example, a Men's size 1 is 7-2/3 inches. Each additional size is 1/3 inch longer. Widths work the same way. Each width is separated by a distance of 3/16 of an inch. There are actually nine widths in the US system (width actually varies with foot length): AAA, AA, A, B, C, D, E, EE, and EEE.
The Brannock Device comes in various colors, depending on the model. There are models for men, women, athletic shoes and ski boots, and for children, always with two knobs for adjusting the fit cups at both ends for the curve of the heel, and a sliding bar for adjusting "firmly for thin foot, lightly for wide foot."
A Unique Device
At first, the invention was valued for what it did for the local shoe store. No one else in town could fit a shoe so perfectly. If someone had an unusual size, and the device picked it up, Brannock made sure he had a match in stock. Soon, however, word of the device got around, and demand was suddenly booming. In fact, during World War II, the Army hired Brannock to ensure that boots and shoes fit enlisted men. That's when Brannock first expanded his manufacturing facilities.
Brannock believed in all the things that are supposedly dead in industry. He loved small business. He loved working downtown. And he built his product to last. While some had advised Brannock to make his devices out of plastic, ensuring that they would need to be replaced every couple of years, he refused to entertain that notion, and would only make them from durable steel. Today, most shoe stores don't get rid of their Brannock Devices for 10 or 15 years, until the numbers finally wear away from so much use.
Throughout the 1980s, Brannock showed up in the office every working day to take care of business. His health began to fail then, and he considered selling the business, but any would-be buyer had to assure that the device would not be cheapened or changed. That point was not negotiable.
He died in 1993 at the age of 89. The company was sold and today, the Brannock Device remains the standard for the footwear industry. With more than one million devices sold, the Brannock Device has varied very little over the years. However, the company, under its new owners, has started manufacturing customized models and is currently considering producing a digital model.
Capricorn
Reviewed in the United States on November 15, 2021
We buy most of our children's footwear online these days, and having an actual Brannock device has made it much easier to order the correct sizes. The cheaper plastic ones were a waste of money, the measurements were never accurate. Having this device and understanding the role of the arch length measurement has made it easier to order correctly the first time. The instructions are clear and useful.
Vanessa G. Martinez
Reviewed in the United States on January 7, 2021
Absolutely waste of my money! kids shoe sizes dont match what this measures them at.
J
Reviewed in the United States on October 3, 2020
This is an excellent tool for buying shoes online. If you measure correctly (aside from how individual brands fit) it should nearly eliminate shoe returns. We bought this for COVID times so we don't have to take the kids into shoe stores. Works great - follow the instructions. (I learned a thing or two about shoe sizing even, so that was cool.) All that said, the $55 price tag seems a bit high - I would have loved it if it were closer to $40. But that said, we paid for the convenience of sizing shoes at home.
Gabe
Reviewed in the United States on January 7, 2020
Being I worked in a retail footwear company for years, I came quite accustomed to using this particular foot measure. There may be others in the market but this is hands down the go to one that we used. With that said, its been hard judging my daughters foot growth in what seems to be an everlasting growth spurt. This measure solved that ever changing mystery of what size is she from now to the foreseeable future. Highly recommend.
Jayden
Reviewed in the United States on August 9, 2019
This a genuine shoe sizer and there is really no substitute. My boys both have wide feet and I am forced to buy all their shoes online. No shoe storefront carries children's wide width shoes. My husband used to work in a shoe store so he knows exactly how to use the measurer. I have been guessing my children shoe sizes and just getting 1/2 size bigger every time their shoes get a spot tighter. This can lead to mistakes, costly mistakes. The device already paid for itself because my oldest said the new shoes I bought him were too tight. I was on the verge of getting extra-wide instead of regular wide for him because I thought his feet may have grown wider like his brother. Instead, I bought this and measured his foot. The shoes were fine, he just needed to break them in. My son could not tell the difference between tight laces and tight shoes. Problem solved. I now can always know my shoe orders are correct. Thank you for carrying this.
Motown Doc
Reviewed in the United States on March 24, 2019
This Genuine Junior Brannock belongs in every home with kids. Increasingly many are turning to online stores for their footwear needs but how to make sure you're purchasing the right size? Brannock to the rescue. It measures the standard kids sizes which can then be used as a starting point for online shopping. No guarantee that the sizes online stores claim will fit but at least you know what size to order in the first place.
eslteacher2008
Reviewed in the United States on December 27, 2019
It's very convenient to have a accurate, professional shoe size measure in my home,especially with a growing child around. It's more difficult to find kid's shoe stores locally ,so getting a sizer helps me order online and know that I'm getting the correct size.
EB
Reviewed in the United States on January 1, 2018
We have two growing boys at home and this device helps us measure their feet to determine if we should purchase new shoes/sneakers. I love the fact that I can measure their feet at home and order shoes online. Also, since we have kept most of my oldest son's shoes, with this device, we can determine when it's a good time to transition to a bigger size for our youngest son (hand me downs).Great quality and works as described.
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