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The softness of your favorite t-shirt with quick-access snaps for skin-to-skin and nursing, and a rear closure that won't leave you flapping in the wind when doing laps around the hospital. Designed to look (with pockets!) and feel better, from the first contractions to the first pictures, and walking around with it under your robe. We've got you covered, front and back.
Brand Story
FROM DELIVERY TO BOOGERS, BUTTS AND BEYOND! Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand.
Customer
Reviewed in the United States on March 8, 2025
I delivered in this gown and I would 100000000x recommend it. I felt like a person and comfortable. TMI but the blood washed out with no effort at all. No butt hang out, can nurse after in it and get an epidural in it. Flattering, warm, and comfortable. I wish I’d bought two so I could’ve worn it after birth too for the first few days.
Lexie
Reviewed in the United States on March 6, 2025
I don’t regret getting this at all. I was so comfortable during my delivery, the epidural process went smoothly with the back snaps, I was able to walk the halls knowing my backside was covered, post labor I was able to skin to skin and nurse flawlessly. Worth every penny!
Taylor Wyall
Reviewed in the United States on February 11, 2025
It was the best decision I made to buy this and bring to the hospital for my first labor experience.It's SOOOO soft and so easy to get in and out of. The top completely snaps off with no hassle to easily breast feed and do skin-to-skin with your newborn.I was so comfortable in this and practically lived in it for five days straight.
Ashley B
Reviewed in the United States on January 4, 2025
Let’s me honest ladies,those gowns at the hospital are the worst to wear. I was soooo comfortable wearing this gown. Has buttons for openings damn near everywhere lol the anesthesiologist had easy access to my back and all my nurses had access everywhere else. I do HIGHLY suggest washing it before hand because it has a weird smell to it. It’s great fabric, was big enough for me, and is simple as it gets lol
Customer
Reviewed in the United Kingdom on September 25, 2024
Useful for the hospital but it does have a chemically smell that remains despite many washes.
K_LaMar
Reviewed in the United States on July 8, 2024
Only reason it's not 5 stars is because I do think it's kinda pricey for what it is. It looks just like the pictures, the fabric isn't super soft but it's comfortable, it's a little big and a little heavy. It covers everything when you have it all the way buttoned up. It was pretty easy to open and very nice for skin to skin. I didn't actually deliver in it, but I wore it after my first shower for the rest of my hospital visit and enjoyed it. Even wore it at home a few times in the couple weeks after giving birth!
Bere M.
Reviewed in Mexico on July 27, 2024
Es muy cómoda, tanto para el día del parto como para después (lactancia), compré tres y ha sido una excelente compra.
Chrisssliaaa
Reviewed in the United States on June 14, 2024
I wanted a maternity gown for the hospital because I heard how uncomfortable and scratchy the materials of the hospital provided gowns were. I felt a little bougie getting this one but I wanted to be comfortable and I didn’t regret getting it at all. It was so comfortable to be in during my entire labour. It’s flowy and is so buttery soft. The colour isn’t fun or anything but it serves a good purpose. It wasn’t see through at all even though it’s a little thin and the snaps open up a so much you can have your whole chest open for easy skin to skin and nursing right when baby is born.I even continued to use mine after we went home. It was so hard wearing trousers with all the heavy pads and adult diapers and cooling pads with tucks and what not. The gown removed having to deal with putting trousers on and taking them off. It was also so easy to just wake up and pull front down so baby could nurse and I’d just snap them back up with my eyes closed once she was done. I still have this hanging in my closet and will definitely be using it for my next baby. The material didn’t stain at all from my baby’s birth so I won’t need to get a new one.It seems like a silly expense but it’s so worth it.
Lonnie
Reviewed in the United States on December 12, 2024
I initially ordered the Frida ob kit that had all the prenatal items in it. Everything was great quality but my daughter absolutely adored the gown that came with it so I ordered her two more. The gown was her absolute favorite of all the other ones she bought. It was incredibly soft and felt like butter. The snaps on each side made it much easier to pump/breastfeed while still being mostly covered. Great gift for any expecting mama.
Jordyn
Reviewed in the United States on October 19, 2024
I absolutely loved this gown for delivery! It was the perfect length and material! It was a perfect dark grey color which was nice so you weren’t worried about it showing everything! Super easy to use and made delivery easy! The only part that wasn’t my favorite was the fact that my nurses had to undo all my IV lines in order for my to slip my arms out. The buttons don’t go all the way down the sleeves but it wasn’t bad at all! Perfect for breastfeeding afterwards and wearing at home for recovery! Super comfy and soft! I was able to get an epidural just fine with it and the nurses were able to do everything they needed to! 100% recommend to anyone wanting to wear their own gown!
Ana
Reviewed in Australia on April 17, 2022
It fits just right. I'm a size 18-20(AU) after becoming pregnant and this fits perfectly. The material is so comfortable and definitely the access to the back for epidural and for breastfeeding was handy. Need to buy another one!
Mama Nash
Reviewed in Canada on February 4, 2021
As many of the reviews state, this sucker is HUGE! I bought this for my twin labour and I was enormous. Like Humpty Dumpty enormous. Still, this gown fit very loosely in the best possible way and was incredibly soft. Loved the pockets and the snaps to do skin-to-skin, breastfeed, and for an epidural port. You can't feel the snaps at all. This was pricey but worth it for me.
Amanda Tan
Reviewed in Singapore on March 3, 2020
This gown is way too huge and long!!! I’m 158cm tall and weighs 48kg before pregnant. Now at 36 weeks pregnant, I’m 59kg.I’m literally swimming in this gown. It’s such a waste because the material is comfy, but I look hideous in it. Am putting up to sell 2nd hand, which I’m regretting big time as I should have refunded on Amazon!!! Why didn’t I?!
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