The best food colouring we have used. It makes our icing for sugar colours colourful, delicious and we don’t have to use much of this dye at all. It’s worth paying the extra money for.

They mix into Italian meringue well and are bright. Do their job.

Totally worth the money since you use such a small amount. You will NEVER get the saturated colors with store bought coloring. Wilton is meh compared to this stuff.

Love these colourings. The orange really pops!

These little bottles last a while because they are so potent! I love these colors, much better than Wilton gel colors.

Need paste dye for cake decorating, turned out perfect

Don't hesitate!! I have been looking for vibrant gel food coloring for a while and now have become a huge fan of these AmeriColor. I would normally use Wilton brand, but decided to give these a try. I am very glad I did. There is no taste of color in the frosting that I could notice, but then again you only need 1-2 drops to get very vibrant colors. The red is the most red coloring I have ever seen, you know what I'm talking about, red typically turns out to be pink, so you add a ton more and end up with awful tasting pink frosting. Overall I would reccomend this product to anyone who enjoys baking from novice to expert.

The AmeriColor Soft Gel Paste Junior Kit has become my go-to food coloring set for all my baking and decorating needs. With its vibrant colors and convenient gel paste formula, this kit offers versatility and excellent results in my culinary creations.The kit includes eight .75-ounce bottles of gel paste food coloring, providing a wide range of color options. The colors are vibrant, true to the packaging, and mix beautifully to achieve custom shades. From bold and vibrant hues to soft pastels, this kit has everything I need to bring my baked goods to life.The gel paste formula is fantastic. It is concentrated, allowing for precise color control without altering the consistency of the batter or icing. A small amount goes a long way, ensuring that the colors remain vivid without compromising the texture of the final product. The gel paste also disperses evenly, resulting in consistent coloration throughout the mixture.One aspect I particularly appreciate is the squeeze bottle packaging. The bottles are easy to use, allowing for accurate dispensing of the gel paste. The flip-top cap ensures that the colors stay fresh and don't dry out. It also allows for easy storage and prevents accidental spills or messes.The versatility of these gel paste colors is impressive. They are suitable for various applications, including coloring cake batter, icing, fondant, royal icing, and more. The colors blend seamlessly, allowing me to create gradient effects, ombre designs, and intricate decorations. Whether I'm baking a simple birthday cake or working on an elaborate dessert masterpiece, this kit provides me with the freedom to unleash my creativity.I've noticed that the gel paste colors from AmeriColor Soft are more vibrant than traditional liquid food coloring. This is a significant advantage when aiming for intense or deep colors. However, it's important to note that achieving lighter pastel shades may require a bit more experimentation and mixing.The longevity of the gel paste colors is impressive. They retain their vibrancy even after baking, ensuring that the finished product looks as vibrant as when it was first prepared. The colors also hold up well under various lighting conditions, making them ideal for special occasions and photography.Cleaning up after using these gel paste colors is relatively easy. I recommend washing utensils and bowls immediately after use to prevent staining. While the gel paste can leave a temporary tint, regular dishwashing soap and warm water usually remove any residual color.In conclusion, the AmeriColor Soft Gel Paste Junior Kit is a reliable and versatile food coloring set for baking and decorating. With its vibrant colors, concentrated formula, and easy-to-use packaging, it provides excellent results and endless possibilities for culinary creativity. Whether you're a home baker or a professional decorator, this kit is sure to enhance your baking experience.Disclaimer: I received no compensation or incentive for writing this review.

The media could not be loaded.

I love this set. Has great colors that can be used solo or mixed to make more colors.They come sealed and you have to take off the caps, remove the seal, then put the caps back on. But the cap is great. It's flip top. You just squeeze the color out. And when close, it keeps the coloring from drying out. I had the W brand that came in tubs with screw caps. Those got messy, and you have to dip a spoon or a toothpick into the tub to get the product out. With how infrequently I bake and need coloring, I feel like I'm contaminating the coloring that way.If you're used to the W brand, the consistency of these colors are slightly thinner compared to the thicker almost pasty consistency of the W brand. Mixes a little easier. Color pay-off and quality of color is similar. A little goes a long way. You can make any shade of a color from pastel to very vibrant depending on how much coloring you add. It doesn't wet down your batter.I use for baking, icing, frosting, macarons... and for kids crafts like home made play dough and slime.I had the W brand set for years until they completely dried out. I hope this set lasts at least as long.

This is an amazing product it's easy to use and the colours are vibrant it gives good results every time

De très belles couleurs et même mieux que celles que j'ai acheté sur un site professionnel. Pas besoin d'en mettre beaucoup, flacons très pratique et de belles couleurs vives. Parfait pour faire des Rainbow cake :)

I love these gel paste, the colours are great, you do not use a great deal due to the concentration, and it is in a squeeze bottle bonus