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Berkley Gulp! Paddleshad Fishing Soft Bait

4.7 (20) Write Review
Free shipping on orders over $29.99

$6.74

$ 2 .99 $2.99

In Stock

About this item

  • Lifelike baitfish profile with optimized nose for rigging jig heads
  • Body and tail design work together to provide fast action and slow speed movement
  • Colors selected by two Top Walleye Pros
  • Made from Gulp! proprietary material to ensure extreme scent dispersion
  • Ideally rigged on a weighted EWG swimbait hook or jig head


From the manufacturer

About Us

The Berkley story is deeply rooted in the idea of the American Dream. It's about hard work, struggle, and tough times. And it's about building partnerships to accomplish goals. Still, the story of Berkley is much more than the story of Berkley Bedell. It's also the story of dedicated co-workers and loyal customers, who were equally willing to take risks.

It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took 50 USD from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. In his upstairs bedroom, with hair clipped from the family dog, Stubby, and feathers from the backyard chickens, young Berkley crafted flies to entice local bluegill and bass from their underwater cover. The Berkley Fly Co. was founded.

By the time Berk graduated from high school in 1939, he was employing several area girls who made flies, silkworm gut, and cable wire leaders in their homes. The business soon outgrew Berk's parent's basement and living room. He expanded to the second floor of the local grocery store, using a tub filled with ice and a fan for air conditioning.

After attending the state university and serving in the Army Air Corps, Berk returned to Spirit Lake in 1945 to start Berkley and Company. The business focus was on its cable wire leaders. One evening, while reading Popular Science, Berk learned about a Connecticut company that was producing nylon-covered cable for sailboat rigging. After visiting their plant, he began to work on nylon-coated wire for use in fishing leaders. production began in Spirit Lake. Shortly after this, the distinctive Berkley heart logo was designed with the slogan "nylon leader with a heart of stainless steel."

Berk next became interested in extruding nylon monofilament fishing line. At that time, all nylon came from DuPont. After receiving a license from DuPont, Berk returned to Spirit Lake to begin work developing equipment to produce nylon. The initial extrusion equipment consisted of reclaimed washing machine wringers, bicycle wheels, and other homespun materials. Soon Berkley was marketing private brand mono as well as Dew Flex monofilament. Ongoing experimentation would soon yield the company's breakthrough innovation - Trilene.

In 1959, Berkley introduced Trilene at about the same time DuPont introduced Stren. To help introduce the new line, Berk sent out thousands of sample spools of line and asked store owners to have their best fisherman try it on a spinning reel. Fishermen loved the line and it began the successful launch of Berkley Trilene.

The next four decades were a time of great growth for the company. In the 1960's Berkley entered into the rod business, which lead to international expansion in the 1970's. Soft plastic baits made an appearance in the 1980's. The 1990's through today have seen significant technology improvements in all of the Berkley products. From the beginning, Berkley has committed significant resources to research and development - a continuing strategy that has resulted in countless product innovations, including Berkley Trilene, the Lightning Rod, PowerBait, FireLine, and more recently Gulp!? and Gulp! Alive.


eddie
Reviewed in the United States on February 19, 2025
Awesome bait
eddie
Reviewed in the United States on February 19, 2025
Awesome bait
Northern man
Reviewed in Canada on August 10, 2024
Fast delivery and worth it
Northern man
Reviewed in Canada on August 10, 2024
Fast delivery and worth it
Matthew
Reviewed in the United States on June 25, 2024
Purchased these to give them a shot over the Zman...but unfortunately I received a faulty batch as 2 of the 4 seemed they were burnt in the curing process as they had no action and felt hard and stiff... I rigged up a good one and caught a halibut after 15 minutes. Wish I received 4 proper paddle tails..
Matthew
Reviewed in the United States on June 25, 2024
Purchased these to give them a shot over the Zman...but unfortunately I received a faulty batch as 2 of the 4 seemed they were burnt in the curing process as they had no action and felt hard and stiff... I rigged up a good one and caught a halibut after 15 minutes. Wish I received 4 proper paddle tails..
Avid Angler
Reviewed in the United States on May 3, 2024
This is the most ridicules and overpriced fishing tackle I have ever seen, what is Berkley the new Shimano? Eight to ten bucks for three pieces of poor-quality plastic, or whatever it is? This "Gulp" crap is not ElaZtech! I purchased these because I had to have that color, but to me their flexibility is not as good as the Z-Man material and only lasts for a short period of time, especially in the heat. The materials endurance qualities are zero, and whatever you do, don't leave them out in the sun or they will shrink and get stiff as a board. Can't figure out how they can say these are 5 inch baits, more like just under 4 1/2. The only reason why I am giving this product two stars is because they have a great assortment of usable color schemes. I spent the whole day out fishing and left the top bait in the photo, a 5 inch Pearl Z-Man DieZel MinnowZ, and the bottom bait a 5 inch Pearl White/Chartreus Berkley Gulp Paddleshad out in the sun on my boat. Both baits were hooked up with a 5/0 jig head which has been removed. The bait in the middle is a new and unused 5 inch Pearl White/Chartreus Berkley Gulp Paddleshad. You can see how the Z-Man bait has kept its original shape and its flexibility but did shrink approximately 1/4 inch. You can see how the Berkley Gulp Paddleshad has shrunk down to over an inch of its original shape, this material is as tough as a piece of dried out leather, and it was extremely difficult to get it off the jig head.
Avid Angler
Reviewed in the United States on May 3, 2024
This is the most ridicules and overpriced fishing tackle I have ever seen, what is Berkley the new Shimano? Eight to ten bucks for three pieces of poor-quality plastic, or whatever it is? This "Gulp" crap is not ElaZtech! I purchased these because I had to have that color, but to me their flexibility is not as good as the Z-Man material and only lasts for a short period of time, especially in the heat. The materials endurance qualities are zero, and whatever you do, don't leave them out in the sun or they will shrink and get stiff as a board. Can't figure out how they can say these are 5 inch baits, more like just under 4 1/2. The only reason why I am giving this product two stars is because they have a great assortment of usable color schemes. I spent the whole day out fishing and left the top bait in the photo, a 5 inch Pearl Z-Man DieZel MinnowZ, and the bottom bait a 5 inch Pearl White/Chartreus Berkley Gulp Paddleshad out in the sun on my boat. Both baits were hooked up with a 5/0 jig head which has been removed. The bait in the middle is a new and unused 5 inch Pearl White/Chartreus Berkley Gulp Paddleshad. You can see how the Z-Man bait has kept its original shape and its flexibility but did shrink approximately 1/4 inch. You can see how the Berkley Gulp Paddleshad has shrunk down to over an inch of its original shape, this material is as tough as a piece of dried out leather, and it was extremely difficult to get it off the jig head.
Alex
Reviewed in Canada on March 18, 2024
Reçu en bon etat
Alex
Reviewed in Canada on March 18, 2024
Reçu en bon etat
Customer
Reviewed in the United States on December 8, 2024
Tail comes off easy and these don't last very long at all while fishing.
Customer
Reviewed in the United States on December 8, 2024
Tail comes off easy and these don't last very long at all while fishing.
Jerome B. Smith
Reviewed in the United States on December 27, 2024
One of the best lures for trout I've ever had. Also did well with red Drum
Jerome B. Smith
Reviewed in the United States on December 27, 2024
One of the best lures for trout I've ever had. Also did well with red Drum
kmf
Reviewed in the United States on November 22, 2024
These are cheaper than buying them at the bait shop. Been catching lots of snook with them.
kmf
Reviewed in the United States on November 22, 2024
These are cheaper than buying them at the bait shop. Been catching lots of snook with them.
Christie Kelley
Reviewed in the United States on April 3, 2024
Product description is not very clear. There is a picture stating how many counts. I didn't scroll through the pictures and thought the same amount you get at a sporting goods store. Wow! Completely wrong. 5 pieces for $8. $2 more I can get 60 pieces of the same lure from Toasis.I know Gulp lures are good, but this is a bit rediculous.
Christie Kelley
Reviewed in the United States on April 3, 2024
Product description is not very clear. There is a picture stating how many counts. I didn't scroll through the pictures and thought the same amount you get at a sporting goods store. Wow! Completely wrong. 5 pieces for $8. $2 more I can get 60 pieces of the same lure from Toasis.I know Gulp lures are good, but this is a bit rediculous.
Arnel S.
Reviewed in the United States on December 27, 2023
Use these on dropshot rigs for halibut and they work, both white and green/chartreuse.
Arnel S.
Reviewed in the United States on December 27, 2023
Use these on dropshot rigs for halibut and they work, both white and green/chartreuse.