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About Us
The Berkley story is deeply rooted in the idea of the American Dream. It's about hard work, struggle, and tough times. And it's about building partnerships to accomplish goals. Still, the story of Berkley is much more than the story of Berkley Bedell. It's also the story of dedicated co-workers and loyal customers, who were equally willing to take risks.
It all began in Spirit Lake, Iowa, in June of 1937, when 16-year old Berkley Bedell took 50 USD from his paper route earnings to start a business selling his hand-tied flies to fishing tackle shops and vacationing anglers. In his upstairs bedroom, with hair clipped from the family dog, Stubby, and feathers from the backyard chickens, young Berkley crafted flies to entice local bluegill and bass from their underwater cover. The Berkley Fly Co. was founded.
David G.
Reviewed in the United States on February 21, 2025
Great color. and the fish really go for it!
Theblure
Reviewed in the United States on February 1, 2025
Works great in fresh water
Hikersreview
Reviewed in the United States on September 21, 2024
I know these are "salt water" but the walleye in Canada destroyed them. But up these they will eat almost anything.
Vincent
Reviewed in the United States on September 1, 2024
3" or 4" I'm slaying fluke all summer long on these Ithrow them on a 21g Hogy minnow jigg and it's been extremely productive off tge beaches in NYC...
Yellow Fin
Reviewed in the United States on August 24, 2024
These baits catch speckled trout, Spanish mackerel and flounder when rigged up on a 1/4 oz. jig head. The only down side is the tails are bit off easily, but to me if I'm catching fish that's just the price of doing business.
carl
Reviewed in the United States on October 29, 2024
Hook n hold very nice
Rosanne C Letsch
Reviewed in the United States on October 15, 2024
Fish love it.
Eugene de Rooy
Reviewed in Australia on March 31, 2023
I like that it caught me a medium size flaty, the dip recharge feature makes this product great as you can make sure each cast is gonna bring in lots of fish ;) I've heard this stuff is 20x more likely to bring in fish, but I am not cluey as to the type of fish this attracts. Easy to attach to the hook through the mouth and out the body, but pretty pungent... Unfortunately, I don't think the lid is the best and when I capsized my canoe lost a lot of the scenting liquid luring in the water. I'm not sure what is in the stuff, but, I reckon it's still good even with just a small amount I've been dabbing on from the other gulps (25cm healthy looking flaty in images with hook placement).
Maxime
Reviewed in Canada on August 2, 2021
Déçu je m'attendais à ce qu'il soit jaune et non vert et rouge et il commence à être dur :(
Alejandro Rivas
Reviewed in Mexico on November 14, 2021
Muy bueno para cuando haya poca pesca!
Piotr Zdaniewicz
Reviewed in Canada on July 8, 2020
Great quality
Rick
Reviewed in the United States on March 30, 2019
Gulp Alive is a fish catcher to be sure. It's best to buy the 1/2 or full pint as this is the most cost efficient way of using Gulp. To me the liquid in the jar smells like pickle juice yet the fish bite and don't let go. They can be used in both fresh and salt water. Smallmouth bass jump all over these grubs with the best colors being white and chartreuse. Use them on a jig spinner with an 1/8th ounce jig head. Black sea bass and fluke munch these grubs in the salt. I like using a drop shot rig with a heavier weight ( 1 ounce or more depending on current ) with a Neko 1/0 hook. The one thing to remember about Gulp is to NEVER leave it on a hook when not in use as the bait will dry up. Put it back in the jar.This bait also is a fine spinnerbait trailer and can be added to a swim jig. If you have not used Gulp yet, what are you waiting for?
Alvin
Reviewed in Canada on December 5, 2019
it's very good!
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