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Your cart is empty.Remove everyday surface stains for a brighter smile with the Colgate Optic White Purple Toothpaste for Teeth Whitening. This whitening stain removal toothpaste removes 95% of daily surface stains for a brighter smile.* Get ready to reveal a smile that’s ready to shine with the Colgate Optic White Purple Toothpaste. The Colgate Optic White Purple Toothpaste uses a patented whitening formula to remove 95% of daily surface stains.* With micro-polishing action, this anticavity toothpaste removes 5X more surface stains.** Plus, this fluoride toothpaste comes in a Mint Paste flavor so you can enjoy minty freshness every time you brush. Colgate Optic White Purple Toothpaste is a sugar free and vegan toothpaste that is enamel-safe for daily use. For whitening that works, choose the Colgate Optic White Purple Toothpaste. *after 2 weeks of twice daily use **vs. ordinary, non whitening toothpaste after 2 weeks of continued use
Summer
Reviewed in the United States on March 6, 2025
Makes my teeth soooo white after using, my go to toothpaste for everyday. Plus the mint taste is not as strong as many other toothpastes. Definitely buy this!!
Barb T.
Reviewed in the United States on February 15, 2025
My daughter recommended this toothpaste to me. I went and visited my mom out of town after using this toothpaste for just 1 week and she said to me “what have you done to your teeth? They are so white now”. 1 week only using it! That is the best review you are gonna find. Even using it just once a day and using my regular toothpaste once a day, my teeth are staying white.
Brenda Rosengren
Reviewed in the United States on January 31, 2025
I am a Dental Hygienist with 40 years experience. I have always been skeptical in both my personal and professional life. I would not have had any motivation to try this purple concept but I got a sample of purple prophylaxis paste at work and was impressed with how well it worked. I decided to try this and it really does take the yellow out. I have only used it a few times but it made a huge difference. I have been recommending it to patients too. Even after clinical whitening teeth will pick up day to day stains from coffee, tea etc. I drink both copiously. This would not work on anybody that had not had basic preventive dental care. But for someone who needs to maintain it is excellent!
Angie Kovacs
Reviewed in the United States on January 26, 2025
This toothpaste made my smile so bright, I might need to start wearing sunglasses indoors. Not only does it whiten like magic, but it also leaves my teeth cleaner than my search history (which, let’s be real, is saying a lot). It’s like a mini spa day for my mouth, and I swear, my dentist is jealous. If you’re looking for a smile that’s brighter than your future, this is it!
J. Adams
Reviewed in the United States on January 25, 2025
This is a nice product and works as described. My only concern is that it stains my sink and clothing, FYI. Try to rinse your mouth and toothbrush with streaming water. If it sits anywhere in my sink, even less than a minute, I have a purple stain. It comes out with scrubbing, not without effort.
Alicia Solberg
Reviewed in the United States on January 20, 2025
Doesn’t whiten as advertised but it’s a great toothpaste. Teeth feel clean, smooth, easy to use.
gigi
Reviewed in the United States on January 16, 2025
I have never tried purple tooth paste befrore and the cleaning is AMAZING. This toothpaste is not like my regular ones, after one use my teeth look so much more whiter and my mouth tastes minty but not too strong. I am inlove with this toothpaste and will continue to keep purchasing. I have sensitive gums and usually other toothpastes would cause irritation or I would wake up with stinky breath in the morning BUT NO. If you dont like bad breath in the morning this is a STEALL. My teeth feel so clean and gums feel great from using this!!
Trimley P
Reviewed in the United States on January 14, 2025
As you all may be aware, companies have really doubled down on “purple” toothpaste and how it makes your teeth appear significantly whiter after use. It utilizes color theory as purple and yellow are complete opposites on the color wheel. After you use this toothpaste, the whiteness is negligible after washing and it doesn’t really provide anything that makes it worth more money. Very minty though, leaves a clean feeling in your mouth and the purple does look kinda cool while in your mouth I suppose. The size is decent, lasts a while especially since it comes in three tubes which is convenient.A decent product, however I would stick to other toothpastes that contain actual whitening agents like hydrogen peroxide. 3/5 ⭐️
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